In a move that is a win for the end user, Sensis and Google have signed a commercial agreement to allow users to find Yellow (previously known as Yellow Pages) business listings on Google Maps.
“The agreement means Yellow™ advertisers can now potentially be found by more customers than ever before. They can be found in our print and online directories, over the phone, in a growing range of satellite navigation devices, on mobile phones, on search engines and on online mapping sites, which now includes the popular Google Maps”