In a move that is a win for the end user, Sensis and Google have signed a commercial agreement to allow users to find Yellow (previously known as Yellow Pages) business listings on Google Maps. “The agreement means Yellow™ advertisers can now potentially be found by more customers than ever before. They can be found in our print and online directories, over the phone, in a growing range of satellite navigation devices, on mobile phones, on search engines and on online mapping sites, which now includes the popular Google Maps”

For a long time I used google maps over the local provider, WhereiS (a Telstra/Sensis product). Even though google maps had less local content, WhereiS was so 1999 in its web design that it was unusable. Basic dragging of the maps which is now a staple of so many online map providers, was one of the basic missing pieces of functionality. But recently they have updated their online maps, which can now be accessed as a Beta version.