In a move that is a win for the end user, Sensis and Google have signed a commercial agreement to allow users to find Yellow (previously known as Yellow Pages) business listings on Google Maps.

“The agreement means Yellow™ advertisers can now potentially be found by more customers than ever before. They can be found in our print and online directories, over the phone, in a growing range of satellite navigation devices, on mobile phones, on search engines and on online mapping sites, which now includes the popular Google Maps”

Currently Google Maps in Australia uses the True Local business listings. Whilst there is nothing wrong with this, it misses out on the businesses who traditionally list on Yellow Pages.

In Australia it is considered a must to list your business using Yellow Pages since these are printed yearly and a copy delivered to every household (being regionally specific). The businesses who already list will automatically gain the benefit and not be charged any additional fees to appear on Google maps. With the rise of mobile devices using Google maps, such as the iPhone, the end user and the business both benefit from on the spot, realtime, and often locational based business searches.

The use of the business listings commences in the first Quarter of 2009.